I was at the event where the speaker was mentioning life coaches with contempt, as though they are some kind of fakers who are trying to sell spirituality to naive folks.

For me this was the defining moment.

I spent years trying to figure out how to label myself and my work, without mentioning life coaching, because it has such a bad reputation. There were also a few instances when I was out socializing and I told that’s what I do and I received scorn. So I started dreading the “So what do you do?” question.

However, it is still the best title for the job that life coaches do.

I met a coach two years ago and we had a conversation about this. He said that lawyers also have a bad reputation with common people, because there are bad lawyers out there. But does that mean that good lawyers should reinvent the name for their profession? No.

Every profession has people who are in it just to take your money without giving anything valuable in return.

Every profession also has people that are in it because it is their genius zone. It is something they love to do, where they can be their best selves, where they are in flow, where they feel satisfied and glowing after the work. Where they contribute to others and at the same time feel more rich themselves.

That’s what life coaching feels like to me.

That speaker who spoke with contempt about life coaches, did not know he has one of those in his audience. For a split second I almost felt triggered, but then I realised he is not talking about me, because he doesn’t know me. He was probably dissatisfied, as he is sharing his work for free on social media and there are life coaches in his feed who are making money of the things he also knows and could sell. He probably never worked with a coach and definitely never worked with a coach that would be a right fit for him. Maybe he knows somebody who calls themselves a life coach and he doesn’t like that person and so he generalizes his feelings about a particular person to the whole profession.

Who knows.

What I knew after that event is, that I am ready to claim the life coach title and wear it with calm pride.

For me coaching is the perfect umbrella. I can put all my knowledge, interests, skills, observations and life experiences under it and use them in service of a client.

I and those coaches I respect, have deep interest in human behaviour. We are geeking on why and how people do what they do and how they could do it better. We have deep interest in human psychology. We are interested in biology. We read everything about how human mind works. We read everything about how human bodies work. We enjoy art, because it shows us inner world of fellow humans. We have conversations with people who we don’t agree with, so that we can understand their point of view and what influenced it. We try and practice different techniques, so that we can recommend things to our clients that we know work. We spend countless hours doing our inner work, facing our shadows, so that we can be of best service to our clients. We invest money and time in coaches and therapists that help us grow, so we can be our best selves for ourselves and so that we can be as present as possible for you. We are humans. We are far away from knowing everything. We make mistakes. We have our own egos and we can be douchebags as well when triggered, but we are committed to evolve as humans.

So, how does that apply to you?

There are people people out there who will make fun of profession or anything else you choose to do/be/have. And there are people who will appreciate it BIG TIME.

What matters to you enough, that you are willing to be laughed at for pursuing it?

What really matters to you?

And are you willing to align your actions with your values?

Fill in the questionary to claim an 1:1 coaching conversation with me where we will figure out your next steps to take.

(The tectonic changes you will feel inside might not be even noticed in the outside world at first. There is still a chance, that no lives will be changed. Except yours, if you are willing to show up for yourself.)



A sparkle here, a sparkle there. (But no lasting warmth.)

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Package for Students, Unemployed, Retirees

What you envision: Waking up with a feeling you have something to look forward to in your day. You want to figure out what your talents and gifts are and what would be the best way to spend you time on this planet.

Current progress: You are trying different things to see what you like the most.

Financial picture: stipend or governmental support, pension, occasional jobs, no income

Emotional picture: Burst of inspiration that feel like caffeine high, where you feel like you can do eveeeerything, followed by times when you just want to sleep or binge watch Netflix to avoid dealing with a feeling of disappointment. Until next burst of inspiration.


1 timer:
Package of 4 or more sessions:
Long term commitment (16 or more sessions):


You are on fire! (But you are afraid of burning out fast, if you go full in.)

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Package for Artists, Writers, Poets, Misfits, Innovators, Visionaries, Freelancers, Healers…

What you envision: Doing what you love, living the best life possible.

Current progress: You are already on your way, sometimes fighting the doubts, but taking the steps anyway.

Financial picture: unsteady income, willingness to track your finances.

Emotional picture: You have a burning desire and are driven to bring it to life. Occasional rollercoasters caused by self-doubt and strange feeling of being judged. You sometimes silently question whether you are crazy or the world is.


1 timer:
Fixed price: Package of 4 or more sessions:
Flexible pricing:
Package of 4 or more sessions:
10€/session + 10% of monthly income


You are always giving your best. (But you are slowly burning out.)

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Package for Employees

What you envision: Doing what you love for living, loving what you are doing, enough time for self-care, loved ones and for your hobbies

Current progress: You try your best to juggle all the life’s demands on you.

Financial picture: monthly salary

Emotional picture: you don’t want to be ungrateful and you don’t want to complain, but you silently question yourself Is that it?!


1 timer:
Package of 4 or more sessions:
Long term commitment (16 or more sessions):


A little something that is going to keep you going. (Perfect to clear a little roadblock or as a refresher session!)

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20 minutes (or less).

Price: 30€

Deep dive

You are ready for a breakthrough! (And you are ready to get open and vulnerable for few hours straight).

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2h to 4h of deep work in one day. One or two hour break if needed.

You are required to fill in a questionary before and after our session for maximum benefit.

Price: 120€/session

All inclusive

You are committed to see what happens when you take care of your inner fire for a year. (And you love to be supported !)

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16 coaching sessions weekly, after those four months coaching sessions weekly / biweekly or whenever you need them.

Intensive deep dives when you need them.

Sweet&short mini sessions when you need them.

Messenger access (I respond in 48h).

Price: 1600€/year

Okay, how do you get in ?

1, 2, 3 steps and our session will be on my calendar.

Do the homework.

This is like a pre-coaching session that you do privately. My questions + your honest answers = best use of our time together.

After you fill out the form, you will receive the confirmation email with a payment link.

2. Pay

Let’s make this real!

Now you are putting your money where your mouth & ❤️ is.
Commitment has never felt this good before.

After the payment you willl be redirected to my calendar with available coaching slots.

3. Pick a date

And then show up, baby, prepared for a session!

Must haves: Pen and paper, water or tea. And tissues, just in case (sometimes people cry, but don’t worry, you’ll feel better because of it).

You will receive a confirmation email with skype and zoom links. Add it to your calendar!

In case you have questions, read the FAQ bellow or email me at

Foundations of working with Anita: 

  1. Equality / You are the main authority in your life

Our coaching relationship consists of two equal grown-ups. There is no master-student or guru-follower dynamic. Of course, I guide you through different processes that will help you to become more aware of yourself, but you always have a choice how a far you are willing to go, what you are willing to share with me and what you want to keep to yourself. Things I share with you are like an open buffet. You take what you feel is right and good for you. You are the main authority in your life.

Your coach is just a fellow human, who despite all techniques and knowledge she has sometimes make mistakes, forgets her own rules or has a bad day. And evolution stops for no one, the process of growth keeps on going.

2. The honest wishes of your heart are your guidance

There is no outer authority you have to follow to magically live in peace. Nobody outside you knows better than you how are you supposed to live. An oak isn’t smart-assing to a beech tree how to grow its leaves. With my questions and sub-questions, you will find the answers within.

3. Trust in the process of transformation

Each session will give you a lot. Miracles, if you define them as shifts in perceptions, are almost a rule. But still, you need to practice compassion with yourself so that you do not stop, if after two sessions you are not living in a fairy tale just yet. A baby doesn’t start walking around in a week. Some of our patterns are so deeply ingrained in us, that we need time, compassion, love and grit to change them.

4. Safe space

I hold a safe space for you, full of compassion, love and connection. I see a human being in you that is 100% worthy of Love, no matter what was in your past, no matter what wounds and traumas you have. There is no thing in you that you are not capable of loving. Sometimes you might get caught up in your stories and in those times I will remind you that you are so much more than your story.

5. Laughter

There will come moments when we will laugh out loud at your problems. And at all the complications and drama us humans so much love to create.

6. Not understanding the problem can sometimes be a key to its solution

Sometimes I will not understand why you see something as a problem. This could be the key to the solution. Maybe that thing doesn’t have to be a problem. Sometimes I will play with your thinking. Sometimes I will not believe the first thing you say to me, because I will sense there is something deeper. Sometimes I will see the possibilities you don’t see yet.

7. You can always tell me what you need from me as your coach

Is this support? Compassion? Do you need me to remind you of your qualities and accomplishments? What else do you need?

8. We will look at the situation from different perspectives

When we will come to your troubles and fears, we will always look at situation from different practical and energetic points of view. Sometimes you just need the right information and action to move forward. But sometimes you require first change in a point of view, change of perception, energy shift, so that you are then able to take action. I don’t believe in laziness. If you don’t do the things that are good for you despite being capable of doing them, there is always a reason why you are not taking action.

9. Your wellness is your responsibility

You taking good care of yourself and loving yourself is good for everyone around you. Sacrifice is not necessary. No healthy person wants to hear from you that you sacrificed your own well-being for theirs. Nobody wants to have you on their consciousness, feeling guilty because you don’t live your own life because of them. And you don’t want that for others.

10. We intend to always find an option that is a win-win-win for everyone

11. Love heals even the deepest wounds

When it comes to healing, shifts in perceptions, miraculous manifestations etc., it is always because of your willingness to accept something new, to accept Love. You can own the results of your work and be proud of yourself. Yet to be honest, I as a coach hope you will recognise how working with me contributed to your results.


Not ready for 1:1 coaching yet? Accept the challenge below:


Free 10 Day Journaling Challenge

What’s challenging about it?

Well, I challenge you to do all the exercises and still feel shity about your life 😂🤦